Marketing Case study
An interesting car commercial that I have chosen to analyse and why it is working so well is that of a Toyota Prius. The reason I have chosen this commercial is because I believe it displays every aspect of Toyota's value proposition well. I want to start by telling you why this commercial is working really well. The car itself a Toyota Prius a very well known car in the United States known for its low fuel consumption but a slow car and also known for its docile owners(stereotype). This commercial aims to change it's bad image of the past while keeping the core values of the car the same. I think they did so by showing the viewers that it is now not only a very efficient car but also a fast one. This can be understood when the police find it unbelievable that they are chasing a Prius. The commercial also shows how efficient the car is by showing how far it goes. It also showed how nice Toyota owners are by placing a bag of cash for the owner of the vehicle by the Robbers. T
